Programs
MERMAID Content strategyI led this content program promoting the MERMAID x EDB partnership end-to-end—from ideation, to an omni-channel content, comms, and enablement plan including various formats and creative elements, to all copywriting. Published the following:
Social media posts:
a. Video
b. Pull quote
c. Carousel
Blog
Web page
Series
THE BUILDERSROLE CALLConcept:
Centered on finding purpose in business and life; exemplifies radical humanity from a CEO; helpful mentorship and inspiring advice. Own your role, Live your calling.
From Army Captain to CEO of a major global software company, Ed Boyajian leads with a purpose: to survive the business battleground by thriving in life. Whatever your role, a true leader is called to own it—to make it greater and leave your mark on the world. You’re here because you’re called to shape the future, starting with your mission at hand.
This one’s for the forward thinkers and out-performers. The ones with the relentless will to create, build, endure. Here, you’ll hear from leaders and their lessons learned—from the trenches to the top—on their driving purpose in business and life.
Scripts
KEYNOTEVideo - Platinum AVA Digital Award winner
COMMERCIALVideo - Silver Telly Branded Content Award winner
EVENT VIDEOLongform
Personal
BOOKBRAND