• Director of Content Marketing at EDB, 2024 - Delivered revamped Content Strategy, aligning with Product Mgmt, Sales Enablement and Customer Experience teams. Results:

    • Increased new content asset use by Sales by 10%

    • Increased content downloads by target accounts by 5% over previous quarter

Problem Solver & Strategic Leader

Emotionally Intelligent Communicator

  • Director of Content Marketing at EDB, 2024 - 4+ years running the content marketing program, producing blogs, videos, eBooks/whitepapers/guides, 1-pagers, customer success stories, thought leadership, technical content, SEO content, campaigns, and owned channel promotion. Managed EDB's social media strategy, including community platform and influencer engagement. Results:

    • YoY blog traffic increased 50%

    • YoY social engagement increased 20%

    • 10% increase in social traffic, conversions, and content conversions by target accounts QoQ

    • Increased content attribution to opportunities by 10% QoQ

Seasoned Content Marketer

Driven Creative Marketing Talent

  • Director of Content Marketing at EDB, 2024 - Strategic, results-driven content marketing leader inspired by outside-the-box thinking, human connections and visionary stories that impact business value. Confident, cutting-edge expert in my craft driving creativity, high-quality production and viral marketing. Awards: